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This guide explains how to improve your website's visibility in AI-generated search results, including specific steps for implementing schema markup on Wix websites. It also serves as a resource to share with our existing and prospective clients.
SEO – Search Engine Optimisation – Google, Bing, Yahoo
AEO – Ask Engine Optimisation – Ai search results – Chat GPT, Perplexity, Gemini, Co-Pilot
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Why Optimise for AI Searches?
AI tools rely on advanced indexing methods and natural language processing to deliver search results. By tailoring your website to these methods, you can:
Enhance Visibility: Appear prominently in AI-powered search results.
Improve Click-Through Rates: Rich results (like FAQs and reviews) attract more users.
Establish Credibility: Present a professional and authoritative online presence.
Strategies for Improving AI Search Visibility
1. Optimise for Structured Data
Structured data helps AI tools understand your website better. Implementing schema markup on your Wix site allows search engines to deliver richer search results.
2. Target AI-Specific Keywords
Use natural language phrases and conversational queries to optimise content. Using our business, Marketing Matters Online Examples may include:
"Who provides top website design in Nuneaton?"
"Best online marketing experts near me in Nuneaton."
3. Create AI-Friendly Content
Publish detailed, user-focused content such as:
Blog posts answering industry-specific questions.
FAQ sections addressing common client concerns.
4. Enhance Local Search Presence
Ensure your business is optimised for local SEO by:
Keeping your Google Business Profile updated.
Adding location-optimised meta descriptions and titles.
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5. Build Credibility
Collect and display customer reviews.
Partner with local businesses for backlinks.
What Is Schema Markup?
Schema markup is structured data added to your website’s HTML that helps search engines understand your content better. It uses formats like JSON-LD, Microdata, or RDFa to organise information.
Why Use Schema Markup?
Improves your chances of appearing in rich results (e.g., FAQs, reviews, business info panels).
Helps AI tools provide more accurate and engaging search results.
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Types of Schema Markup for Your Business
1. Local Business Schema
Defines key business information like name, address, and operating hours. Using our business, Marketing Matters Online as an example:-
Example Code:
{
 "@context": "https://schema.org",
 "@type": "LocalBusiness",
 "name": "Marketing Matters Online",
 "address": {
   "@type": "PostalAddress",
   "streetAddress": "133 Nuneaton High Street",
   "addressLocality": "Nuneaton",
   "addressRegion": "Warwickshire",
   "postalCode": "CV11 5XX",
   "addressCountry": "UK"
 },
 "telephone": "+44 0752 500 6255",
 "openingHours": "Mo-Fr 09:00-17:00",
 "url": "https://www.marketingmattersonline.com"
}
2. Service Schema
Highlights specific services you offer.
Example Code:
{
 "@context": "https://schema.org",
 "@type": "Service",
 "serviceType": "Website Design",
 "provider": {
   "@type": "LocalBusiness",
   "name": "Marketing Matters Online",
   "url": "https://www.marketingmattersonline.com"
 },
 "areaServed": {
   "@type": "Place",
   "name": "Nuneaton"
 }
}
3. FAQ Schema
Displays frequently asked questions directly in search results.
Example Code:
{
 "@context": "https://schema.org",
 "@type": "FAQPage",
 "mainEntity": [
   {
     "@type": "Question",
     "name": "What services does Marketing Matters Online offer?",
     "acceptedAnswer": {
       "@type": "Answer",
       "text": "We offer website building, SEO, and online marketing services tailored to businesses in Nuneaton."
     }
   }
 ]
}
Implementing Schema Markup on Wix Websites
Step 1: Add Custom Code
Log in to your Wix account and open your website editor.
Go to Settings > Advanced > Custom Code.
Paste the JSON-LD schema markup into the designated area.
Step 2: Validate Schema
Use Google’s Rich Results Test to verify your schema implementation.
Address any errors or warnings to ensure accuracy.
Step 3: Monitor Performance
Track schema-related performance in Google Search Console under the "Enhancements" tab.
Regularly update schema as your business evolves.
Summary of Key Actions
Optimise Content:Â Use AI-focused, natural language keywords.
Implement Schema:Â Add relevant schema types like Local Business, Service, and FAQ.
Monitor and Adjust:Â Regularly check performance and refine strategies.
Following these steps, will improve online visibility and help any business with an online presence (i.e. Website) to achieve and maintain similar ranking and SEO as well as AEO success.
